Learn from our specialists

From time to time we get our knowledge down on paper and share it with our clients and friends. We share thoughts and perspectives on branding and digital design. Here, you'll find articles and updates on industry trends, creative processes, and practical tips to help you stay informed and inspired.

2025 Branding & Design Predictions
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2025 Branding & Design Predictions

4 minute read

At AlgoSphere, we're always exploring what's next. Here are our top predictions for 2025—get ready for a future where creativity, technology, and human connection merge like never before.

The Ultimate UI/UX Design Guide for 2025
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The Ultimate UI/UX Design Guide for 2025

5 minute read

The Ultimate UI/UX Design Guide for 2025 provides a comprehensive overview of designing user-friendly digital experiences. It explains the difference between UI (visual design) and UX (user experience), outlines key processes like user research, prototyping, and testing, and highlights essential deliverables such as wireframes and usability reports.

Effective User Testing Techniques to Elevate UX Design
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Effective User Testing Techniques to Elevate UX Design

7 minute read

Discover proven user testing techniques that will elevate your UX design process and create more intuitive digital experiences for your users.

How to Optimize Your Website for ChatGPT and AI Systems
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How to Optimize Your Website for ChatGPT and AI Systems

5 minute read

Optimizing your website for AI tools like ChatGPT goes beyond traditional SEO. Focus on structured content, plain language, schema markup, and accessibility. Prioritize open access, APIs, and dynamic content alternatives to ensure AI systems can retrieve and interpret your content effectively.

Corporate Content on Linkedin; 12 Ideas on What to Post
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Corporate Content on Linkedin; 12 Ideas on What to Post

5 minute read

If you're managing a large LinkedIn company page and already posting regularly, you're likely looking for ways to keep your content fresh, engaging, and impactful. Simply posting updates isn't enough to stand out anymore. To elevate your strategy and continue growing your brand's influence, here are 12 advanced content ideas designed to engage a professional audience and boost your LinkedIn presence.

From Startups to Industry Leaders: How Corporate Design Drives Business Growth
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From Startups to Industry Leaders: How Corporate Design Drives Business Growth

5 minute read

Corporate design is a key driver of business growth, evolving alongside companies from startup branding to market leadership. It helps build credibility, customer engagement, and aligns with business goals at every stage, supporting companies in becoming industry leaders. Thoughtful design isn't just about aesthetics—it's a strategic tool for long-term success.

The Ultimate Guide to Building a Strong Brand Strategy
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The Ultimate Guide to Building a Strong Brand Strategy

4 minute read

This guide provides a streamlined approach to brand strategy, focusing on key documents like brand vision, mission, and persona. It simplifies the often-complicated process of branding, distinguishing between strategic planning, brand strategy, and branding itself.

Branding, Print, & Packaging Design for Consumer Tech Goods: Boosting Sales in Crowded Markets
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Branding, Print, & Packaging Design for Consumer Tech Goods: Boosting Sales in Crowded Markets

3 minute read

In the competitive world of consumer electronics, standing out is challenging. Each category is saturated with dozens of similar products boasting cutting-edge technology. However, Nimly, a smart lock company, managed to double its quarterly revenue by distinguishing itself through clever branding and innovative packaging and print design.

How to Build Your Employer Brand
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How to Build Your Employer Brand

5 minute read

While focusing on consumer branding is crucial for influencing customer perception and driving sales, developing a strong employer brand is equally important in today's competitive job market. An employer brand reflects the company's reputation as a workplace and involves strategies to appeal to both current and prospective employees by showcasing the company's values, culture, and employee experience.

Written by: AlgoSphere Team - Brand Specialists
Finding Your App's True North
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Finding Your App's True North

3 minute read

The North Star Metric is a critical performance indicator that represents the core value users find in an app, guiding all development, marketing, and customer service efforts towards enhancing that value. Identifying this metric, which goes beyond traditional KPIs, is essential for app developers to focus and drive growth effectively.

Brand Over Performance Marketing, Learnings From Airbnb's Pivot
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Brand Over Performance Marketing, Learnings From Airbnb's Pivot

4 minute read

Airbnb's strategic pivot from performance to brand marketing, prompted by escalating costs and diminishing returns from performance marketing, has significantly bolstered its profitability and brand equity.

Why It's Valuable to Invest in Brand
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Why It's Valuable to Invest in Brand

4 minute read

Investing in brand can sometimes feel like an abstract concept, difficult to calculate the return on investment of. But in a world where businesses vie for attention and loyalty, a well-crafted and thought through brand stands as a beacon of distinction and trust. Far from being an abstract concept, a strong brand is a strategic investment with tangible, long-term returns.

How Web Design Shapes User Trust and Credibility
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How Web Design Shapes User Trust and Credibility

4 minute read

TL;DR: Your website's design plays a crucial role in building trust. Users judge your site's credibility within milliseconds, with 94% of their first impressions based on design. Visual appeal matters, influencing 92.6% of decisions. Accessibility, like easy-to-find contact information, prevents losing 44% of visitors.

Written by: Oskar Petterson Hedin - Design Director
Escape the Web-Revamp Groundhog Day
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Escape the Web-Revamp Groundhog Day

4 minute read

Stuck in a continuous website revamp cycle? It's time to change your approach! Treat your website as a living, evolving entity that grows with your business, with launch day marking the start of ongoing improvement. Let's create a resilient digital presence that truly lasts!

Data-Driven Design: Beyond Aesthetics
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Data-Driven Design: Beyond Aesthetics

6 minute read

Trust data, not instincts, in web design. Relying on gut feelings in web design often leads to guesswork, whereas data-driven design is rooted in concrete information and user insights. This approach is not only cost-effective but also centers around the user, ensuring adaptability.

Written by: Oskar Petterson Hedin - Design Director
The modular advantage – creativity meets efficiency
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The modular advantage – creativity meets efficiency

3 minute read

TL;DR: Explore the game-changing benefits of Modular Web Design, offering flexibility, cost-efficiency, and streamlined website management. Simplify updates, enhance user experiences, and future-proof your web presence.